If you own a beauty business, or are considering starting one up, this article offers some valuable tips that can be considered in order to improve the services that you offer, and make them more successful.
Customer Service Is Key
A key element to any successful business, beauty or not is customer service. It doesn’t matter if you have state of the art services, equipment and procedures on offer at your salon. If you cannot get the basics of customer service correct, you are never going to be successful. You need to ensure that you and your staff are able to obtain a great working relationship with clients that visit your establishment. You need to aim for each and every customer that walks through your doors to come back again, and again. Repeat clientele is what you need to keep your business running. Smile, even if you are feeling crappy, chat with your clients if they instigate a conversation, never show to customers that you are tired, that you are overworked, or that you are not interested in what they have to say to you. Smile, smile, and smile again. Connecting with your clients costs nothing and it is going to be a big factor to just how successful your beauty service is.
Keeping Good Hygiene
Making sure that your establishment is kept clean, is another key factor to just how successful you will be. Good hygiene needs to be kept at all times. In beauty some people are extremely fussy; they do not like the idea of having things used on them that have been used on others. And really, who can blame them? Perhaps you can consider disposable brushes that can be added into the cost of the treatments that you offer without the clients knowing.
Make it a point to open them in front of the customer so that they know that you are using anew product on them. Of course with items like foot blades for pedicurist, this is necessary anyway. It just makes it all that more appealing for your clients to want to have the procedure performed time and time again without the fear of hygiene cropping up. Make sure that the place is regularly mopped or vacuumed and that surfaces are kept clean and wiped down with Dettol. The Dettol smell is a great marketing option as it screams out to people that your salon is clean and hygienic.
Once someone has had their hair cut for example, have someone sweep and mop immediately before taking the next client on. This will look great. Also, with things like towels and aprons, capes make sure that they are washed each day and that a good fabric conditioner is used, one that smells great. When clients smell fresh things, they feel good. No one wants to have a memory of stepping in for a hair wash and cut and smelling a damp mouldy towel.
Offering a Mobile Service
Some ladies love the idea of going to a salon and lap up the thought of being able to go out of the house, and relax to beauty treatments. Some, however, do not. There are a few ladies that are inclined to having beauty treatments but want them performed in the comfort of their own home. If you can offer this service then you are instantly reaching a niche market without even trying too hard. All you have to do is pack your things into the car and visit their home. You can of course charge extra for the privilege of doing so. Your clients will love the fact that if they are feeling lazy you will go to them. It is a fantastic marketing method. Try to offer this service and you will see just how well news will spread. It can be a great side earner particularly out of salon hours.
Check Out the Overseas Market
Now, with the internet people are forever reading up about what our overseas counterparts are doing. In America beauty treatments are a lot more exciting, and appealing to people. Procedures like peels, whitening, lash enhancements, caviar masks and facials, face rolling with needles are all increasing in popularity. Check out what other people are doing overseas and try introducing these services to your salon. That way you are staying one step ahead of your UK counterparts!
So, there you have it some great ideas to make your beauty business thrive.